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Whether they are honest about it or not, every heterosexual internet dating app out there aspires to be the 'Grindr for straight people'. Pros: The screening process ensures out-and-out perverts are banished, which means everyone wins (except the perverts).
Pros: There is a strange thrill in being able to 'swipe' that acquaintance you've always fancied, asking them for a date (up) or telling them you want to sleep with them (down). Cons: It pulls in every single woman who happens to be your friend on Facebook, even if they haven't joined Down yet (your cowardly come on will be waiting for them if they ever do), making it rather pointless.
The USP: Endless personality quiz questions that give you a match percentage with would-be partners. If dating apps have an 'atmosphere', then How About We is a pleasant summer garden party where people enjoy polite conversation and no one makes an inappropriate lunge on anyone else until at least 1 am.
Pros: You can weed out people with traits or points of view you find simply unacceptable. Cons: Too many basic functions are restricted to paid membership. The USP: It's a huge ocean, with more members than any of the others (around 70 million).
Pick your future partner based on their dog preferences, small, scruffy or otherwise.
Pros: Just think of all the cute dog meme sharing that could be yours.